Have you had your fair share of weird Icelandic people stuck in your fridge today? No? Great!

Did you ever stand for hours in a grocery store aisle just staring at the options you have to make your life better, but for some reason you feel powerless to make a decision? You know Mitchum is great, but does it have anything that Right Guard doesn’t (not since they removed the Aluminum Zirconium Tetrachlorohydrex – and i had a friend that SWORE by it)? Why am i so petrified by the sheer amount of diversity in products? And what IS the deal with bottled water? None of those questions can be answered with this post – but i do feel like a recent experience, in some way, sums it up.